This incredible new technology allows the listener to change the music in real time to suit their mood. From rock to house, from acoustic to remix – the format can be customized by the artist to realize a new level of artistic vision and listener experience.
You can play the machine or let the machine take you on
a unique listening journey – hands-free.
This is variPlay.
Multiple versions and mixes of each song allow the listener to explore, interact and remix smoothly with real-time gestures
Centre position plays radio/pop mix
Top position plays an
a capella mix
Bottom position plays acoustic mix
Left position plays dubstep mix
Right positon plays dub mix
Moving the dot on the app morphs between versions
Rich media features
Social networks and video links
Fully customizable for different methods of interactivity, styling and media content. Define your own feature sent and use an artist's own livery in place of the examples shown. The client has total control of all aspects of the look, functionality and music, from aesthetic to quality.
Your imagination and creativity guide what the listener hears and sees –
with YOUR music.
variPlay is funded by the UK Arts and Humanities Research Council.
Seed funding has been made available to commercialize prior research, and so your custom-built app can be constructed at no cost to artist, producer, management, publisher or label.
Once created, your app can be sold on the Apple App Store at whatever price point you choose – from free (possibly with in-app purchasing) to a comparable direct cost to that of an iTunes or CD purchase. Revenue will then be generated as with any other commercial sale. The developers would like to negotiate a modest percentage of this to support future development of the business model.
We are currently seeking exciting artists to collaborate with, to continue to bring this exciting product to market.
Meet The Team
variPlay was developed by a team led by two leading UK academics